Super Coffee XXTRA
Brief: New Super Coffee innovation to target male, blue collar workers looking for a caffeine jolt on their way to work. The design must be eye catching to stand out on shelf in the convenience market.
Role: Lead Designer
Created package design and prepared print files for both shrink labels and direct print cans. facilitated all meetings among internal team as well as outsourced illustrator. Designed all marketing materials for store, social, ecom, OOH and sampling events.
Package Design
In-store Marketing Materials
Event Set Up
Wearables
